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VKIG with a new look: rebranding with a new logo and complete advertising material package
A strong brand image is not created by chance – it is the result of clear design, consistent implementation and attention to detail. This is exactly the path we have taken together with VKIG together with VKIG: From the logo redesign to a complete set of advertising advertising materialsthat are visible in everyday life and are just as convincing at events as they are in daily contact with customers.
Starting point: A logo that fits again
The logo is usually the first thing you notice about a brand – and often the thing that stays in your head the longest. As part of the project, we modernized the existing appearance for VKIG and developed a new logo that makes the brand clearer, more contemporary and more flexible to use. The most important thing was to Maintain recognizabilitybut to sharpen the look so that it works today and in the years to come.
From design to application: corporate design you can touch
A good logo is the start – but the real strength of a brand is shown in its consistent application. That’s why, in the next step, we transferred the new style to all central touchpoints and designed and produced a consistent set of advertising materials. This includes, among other things:
Pens as a daily brand ambassador
Business cardsthat convey professionalism at first contact
Stampsthat simplify processes while remaining brand-compliant
Notepadsthat create presence on the desk
Handoutsthat convey information in a structured and clear way
Roll-upswhich represent VKIG in an eye-catching way at appointments and events
The goal: A homogeneous overall appearancethat looks consistent in every situation – whether analog at the reception, at an external appointment or at an event.
Consistency creates trust
A clear, recurring look is a real advantage, especially in day-to-day business. Customers recognize the brand more quickly, materials appear higher quality and professionalism is conveyed visually – before a word has even been spoken. A consistent design has several effects at the same time:
Recognition at every point of contact
Confidence through a clean, uniform appearance
efficiencybecause design does not have to be rethought every time in future
valuebecause the brand feels “finished” and conscious
Yasmin Mazeg, Media Designer (Print & Digital)
Dein Ansprechpartner für Designleistungen bei OIT
A brand presence that is impressive
With VKIG, we have shown how a logo redesign can be turned into a complete brand identity – well well thought-out, uniform and ready for immediate use. We are delighted to have supported VKIG in this step and are excited to see where the new look will soon be visible.
If you are also faced with the question of whether your logo and advertising materials still suit your company: Please get in touch with us – we don’t just think brand identities are beautiful, but above all functional and consistent.
