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Be found through ChatGPT – How modern SEO works with LLMs.txt
In the world of modern marketing, visibility is everything. But how do you actually get found by tools like ChatGPT, Claude or Gemini? The answer: with the new llms.txt file that Yoast now provides for WordPress. This allows you to control whether and which content may be used by large language models (LLMs) – and thus increase your reach in chatbots and AI-supported searches in a targeted manner.
What are llms.txt ?
llms.txt is comparable to the well-known robots.txt file. It defines which content LLMs such as ChatGPT are allowed to index and include in their response suggestions. With Yoast, you can easily generate and manage the file – without any programming knowledge.
llm.txt screenshot
You decide:
- Do you want your content to appear in AI responses?
- Or do you want to exclude specific pages?
A smartly deployed llms.txt can make your website the preferred source for AI-powered responses – a huge visibility boost!
Why is this relevant?
More and more users are getting answers directly via ChatGPT & Co – and no longer just via Google. If you want to appear there, you have to make sure that the content is approved accordingly. This is exactly where llms.txt comes in.
🔍 Tip: Share targeted blog articles, guides and product pages for LLMs – this increases your visibility in AI results enormously!
We support you with individual SEMrush reports
Would you like to know how well your content is already visible in ChatGPT & Co – or what optimization potential there is? No problem: we regularly create SEMrush reports for our customers that answer precisely these questions:
- Which pages are frequently cited?
- Where is there potential for better rankings – including in AI models?
- How is your visibility developing compared to the competition?
With these insights, you can make targeted adjustments – and secure a real head start in the age of AI.
